Search Engine Optimization
Sparx Interactive can positively affect the visibility of your website in a search engine’s results. We are adept in making your website rank higher naturally by employing a phalanx of solutions.
Sparx Interactive will optimize your website such that it is more search and web fri
endly. This includes editing the content, html and other associated coding. This not only increases its relevance to search engines but also removes any hindrances to the indexing activities of search engine web crawlers. We also ensure your website adheres to industry-standard search engines’ guidelines.
We also look at the overall statistics and tailor your website to receive more visitors. Our market research will highlight areas where we can improve traffic – our all encompassing service includes image searches, local searches and industry-specific searches. We study the keywords or the actual terms that your target audience search for, and incorporate them into your website to improve accessibility and relevance.
Search Engine Management
While SEM may seem analogous to SEO, we are actually moving forward. With SEO we are getting the basics right, and building a foundation. That’s where search engine management comes in – now we can start to increase the visibility of your website in search engine results and generate more traffic.
This is done through several ways.
Sparx Interactive will study thoroughly the keyword searches for pages as well as products. This gives us an idea of where to begin, and we will use these keywords in such a way as to generate traffic.
Our research also looks at your website’s saturation and popularity. We can figure out your rankings on search engines by the way your website is indexed on search engines as well as how many backlinks your website has. This gives us a base setting from which we can improve on.
Sparx Interactive also make use certain back end tools such we analytics and html validators. We can provide data to show just how well your website is progressing up the search engine’s ranking. We also track how visitors navigate your site through their actions, and implement solutions to improve their website experiences.
Social Media marketing
Though social media marketing is a fairly new arrival to the internet, its far-reaching abilities and impact cannot be ignored, and every website needs a coherent social media strategy.
By creating content that attracts readers and encourages them to share it within their social circles we can create attention, traffic, and that vital word-of-mouth marketing. The social media platform is easily accessible, and latest research has shown the phenomenal rise of social media on the internet, and it is intrinsic in the development, reputation and success of your website.
All serving to facilitate two-way conversation between your business and your visitors.
This interaction garners traffic and builds relationships. Using social media, your messages will often be repeated across a broad range of social media sites, reaching a wider audience. Though this is a relatively new field, Sparx Interactive can equip your business with the right tools to build traffic, brand loyalty and long-term success.
With the advent of the mobile phone social media marketing has increased in importance and impact. We can get your message out in real-time, and your audience will be kept up-to-date with your latest products and developments. With these engagements we will foster a more inclusive relationship where customers feel more like participants rather than viewers.